By building the conditions that make initiation less likely, not through a single conversation, but through a sustained environment that reduces vulnerability to the specific forces that drive adolescent smoking initiation.
Read MoreNot because they don't know it's harmful; most do. Because the forces that drive initiation operate at a level where health knowledge has almost no influence.
Read MoreOnce, specifically, and from the right position because the wrong conversation about smoking with a teenager produces the opposite of the intended effect.
Read MoreMost smokers initiate between the ages of fifteen and nineteen, with the average age of first cigarette falling between fifteen and seventeen in most countries, including India. Almost no one starts smoking as an adult.
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