By teaching about the industry rather than the health consequences, because health warnings activate the wrong part of the adolescent brain, while industry manipulation activates exactly the right one.

By building the three conditions that research consistently identifies as protective against tobacco initiation- connection, identity, and accurate understanding of industry manipulation into the daily culture of the school rather than delivering them as occasional lessons.

Follow the institutional procedure and then do something the institution cannot do: have a human conversation that addresses what the procedure cannot reach.

By treating the moment a student asks for help as the most important cessation opportunity available and by knowing enough about what quitting actually requires to be genuinely useful rather than well-meaning but unhelpful.