Our Vision

Belief

We believe the world can gain true freedom from addiction by democratising the science of addiction. Addiction is not a moral failure or a lack of willpower—it is a complex interaction of biology, psychology, environment, and behaviour.

When people understand how addiction works at a scientific level, shame is replaced with awareness, fear with clarity, and helplessness with control. By making this knowledge accessible, simple, and actionable, we empower individuals and communities to take informed steps toward recovery and prevention.

Purpose

Our purpose is to create effective, evidence-based interventions that help people achieve lasting freedom from addiction while actively protecting the youth from falling into this trap.

We recognise that addiction often begins early, driven by misinformation, peer pressure, stress, and easy access to harmful substances. Prevention is just as critical as recovery.

Through education, behavioural tools, digital solutions, and community-driven initiatives, we aim to interrupt the cycle of addiction before it takes hold and support those already affected with compassion and science-backed solutions.

Our Mission

One Million Smoke-Free Lives by 2030

Our mission is to help one million people quit smoking by 2030. Smoking remains one of the most preventable causes of illness and death worldwide, yet millions struggle to quit despite repeated attempts. We aim to change this by combining scientific research, behavioural science, technology, and human-centred design to create quitting solutions that actually work in real life.

By focusing on smoking cessation as a starting point, we address one of the most widespread and socially normalised forms of addiction. Our approach prioritises long-term success, relapse prevention, and sustainable behaviour change. Each individual who quits is not just a statistic, but a life improved, a family protected, and a future made healthier.

As we move toward 2030, our vision extends beyond numbers. We envision a future where addiction is understood, preventable, and treatable without stigma—where people are equipped with knowledge, support, and tools to reclaim control over their lives. Through collaboration, innovation, and unwavering commitment, we strive to create a world where freedom from addiction is not the exception, but the norm.

Disclaimer: Cignix provides you courses to quit smoking. The courses are not a replacement for the treatments of medical conditions due to smoking & other substance use and other comorbidities. Please consult a medical practitioner if you are suffering from any medical condition. The company, authors and publishers don't accept any responsibility for any legal or medical liability or any other consequence that may arise directly or indirectly because of the use or misuse of the contents in this course. All rights reserved.